In the Chicago Olympic bid logo, Gotham is a great contrast from the complicated and colorful Olympic rings and potential logo. They used Gotham because it’s not hard to read, easy to identify, and has a variety of weights that can be used to pull out important lines of text. For Obama’s 2008 campaign, this slogan was put on shirts, signs, hats, bumper stickers, commercials, etc. At the end of a rough computer draft, when my designs look rough and there is stuff EVERYWHERE on my page, Gotham brings in great negative space and geometric proportions and helps me tone back my designs to match it.Ī few other brands that have used this typeface previously are the Chicago 2016 Olympic Bid and Obama’s 2008 logo & slogan used for his first campaign-both can be seen in the images below. Therefore, when I’m looking for a typeface, I always look for a simple one that doesn’t cloud my judgment when I’m switching other things in my design. Me, being a crazy graphic designer, I love bright colors, great lines, interesting visual punctuation. The beauty with Gotham is that it’s simple enough that you can have crazy designs around it, and it doesn’t clash with the designs. This image is a JPEG because it is not a flat color photo. The Today Show logo using Gotham as their main typeface. Some people think that Gotham is used too much, but I strongly disagree. The image to the right is an example of their new logo using this typeface. For example, when The Today Show changed their font, they switched it to Gotham. The typeface is so simple and modern that a lot of brands nowadays are switching their logos to use the font. The creator actually based its form off of the typeface, Futura. Where did Gotham come from? According to Wikipedia, GQ was looking for a typeface with great “geometric structure” that would look “masculine, new, and fresh” for their publication. Inspired by New York City signage, Gotham was originally made for GQ Magazine. Take a look at the first image to see the different thicknesses I’m talking about…. Use it on brand identities, headlines, and many more projects. The font is suitable for body copy, a perfect replacement for the Gotham book font version. This modern sans serif is a contemporary take on the minimalist design trend. There’s something about its perfect “O” shapes and great variety of thicknesses that looks beautiful on a printed page. Hamlin is inspired by classic geometric fonts similar to Gotham. The sans serif typeface that strikes my fancy nowadays is Gotham. Four different widths in a range of weights, plus deep character sets, extended language support, and versions for different media, combine to make Gotham a powerful and indispensable design. Helvetica reined the sans serif world for some time. The bold architectural capitals that inspired the iconic Gotham typeface are merely the cornerstone of a versatile family of fonts. Take a look at the perfect “O’s”!! This image is a PNG so that it will have a transparent background.
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